Competitive Advantage
How I Give You the Competitive Advantage
My unique marketing strategy will get your home sold faster. Utilizing a combination of innovative techniques, your property is placed in front of more qualified buyers giving you a competitive advantage over you neighbor.
I offer you the greatest opportunity to receive top dollar for your home.
Competitive Advantage Marketing Strategy
- Multiple Listing Service – This allows your property to be shown by hundreds of agents via our cooperative marketing agreements. When an agent from another office brings a buyer to us, we share our commission with them. There is no additional cost to you, the seller. Hundreds of agents means thousands of potential buyers all over the country.
- Caravan – Our office puts your property on “caravan” and all the agents from the office inspect the property to see if it fits any of their customer’s needs. They also provide valuable feedback that highlights the advantage of your property and points out deficiencies so we can correct.
- Online Seller’s Advantage – Our unique Online Seller’s Advantage program gives you a unique competitive advantage when selling your property. The Online Seller’s Advantage gives you:
- Exclusive Web ID – An exclusive Web ID unique to your property that allows potential buyers to directly access your property via our web site.
- Featured Status – Featured status on websites such as Yahoo real estate, Trulia, and Realtor.com.
- Daily Alerts - Daily alerts that report number of page views, number of times your property showed up in a search engine, competitor’s listings in your neighborhood, and how many times someone has saved your property as one of their favorites.
- Pictures, Pictures, Pictures – I take up to 25 pictures of every one of my listings. I feature the neighborhood and all the amenities it offers, as well as every detail about your property. When a buyer comes to look at your home, you know they already like what they see! The visit is simply the confirmation before the contract.
- Featured Website Listing – I provide you with a featured website listing at www.rickmcbride.com. Anyone that visits my site and clicks on the featured properties tab a the top of the screen, will see your listing featured before all others.
- Just Listed Post Cards – I send out just listed post cards to your neighbors so they can let their friends know your property is for sale!
- Data Feeds – I provide professional data feeds featuring your property at:
Craigslist, 
Facebook, 
Front Door, 
Googlebase, 
Hotpads, 
Myspace, 
Oodle, 
Trulia, 
Twitter, 
Vast, 
Zillow, and many more. - Blog Post – I write and exclusive blog post specifically about your property that is shared with hundreds of cooperating sites and focuses on the features exclusive to your home.
- Fliers – Fliers are placed on your property so anyone that passes by can get a peek inside w/o ever entering. Not only are fliers placed on your property, your home is featured on the back of fliers placed at our other listings creating maximum exposure for your property.
- Utube – I create a video tour of your site and upload it the youtube.com. Millions of people visit youtube daily, and your home will be featured there along with all my other listings.
- Marketplace Magazine - Our office features your property in the centerfold of the popular local Marketplace Magazine. This assure we do not miss out on the traditional market.
- Worldwide Buyer Recruitment – Our corporate office reaches out for buyers all over the world through their advertising campaigns on Lifetime, Frontdoor, PropSmart, BET, National Geographic, The History Channel, Yahoo Real Estate, Zillow, Fine Homes International, Dream Homes International, ESPN, Google, Trulia, Realtor Magazine, ABC, CBS, Oodle, AMC, A&E Network, Headline News, Cyberhomes, duPont Registry, ABC.com Food Network, and TNT. As you can see, we have you covered!
